LA Weekly

In design school, I cut my teeth at the local paper, The Daily Collegian. I was art director there for a couple years. Really I wanted to be an illustrator, but I learned that my illustration sucked and I was actually a better designer and manager. It all sort of worked out. I loved the frenzy of putting out the news, and I liked having my own office, but I swore after graduating and moving to Los Angeles that I would not work for another newspaper. This, of course, lead me to…

L.A. Weekly, for those unfamiliar, is a free newsprint alternative tabloid. It’s one of the largest on the continent, in both circulation and page count. I was art director there for eight years, from around 1995 to 2003, working with editorial as well as marketing. It was a fun and frantic place to be, especially around deadline, and I had the pleasure of working with some of the more talented people I’ll probably ever meet.

Here are a bunch of covers and some layouts from the hundreds (maybe thousands) I did over the years. Some of the images are a little rough—newsprint doesn’t hold up too well. Apologies to the artists and photographers I couldn’t recall. I’d be remiss in not crediting Howard Rosenberg, Kathleen Clark and Debra DiPaolo who were the photo editors during these years. The dates are educated guesses. Let the nostalgia begin!

- – – – – – -

93/949697989900019/110203

- – – – – – -

C O V E R S

- – – – – – -

+

Left: Liz Phair cover with hand lettering. [1993]
Right: Speaking of Liz Phair… editors Sue Cummings and Judith Lewis had the funny idea of spoofing the Rolling Stone cover of Phair for one of our Music pullouts. Their partner in crime was John Spencer, who mimicked Phair’s sultry pose. As a young designer I always dreamed of working at Rolling Stone… this is the closest I ever came <sigh>. [1994]

- – – – – – -

+

Left: Another annual baseball cover. [1996]
Right: I loved this image, shot by Ted Soqui at the ’96 DNC. Very Wizard of Oz. It carried a subversively negative message about Clinton, the Dems, and the electoral process. [1996]

- – – – – – -

+

Left: We had no good art for our ballot guide issue, so I created a Rube Goldberg illustration of the voting process. It was fun to write the descriptions for each of the steps. All art directors want to be writers, all editors want to be art directors, and all writers want to be homeless. [1996]
Right: Alex Munn created the art for this B-movie poster spoof. [1997]

- – – – – – -

+

I wish I could remember the artists’ names for these two covers. I do remember that they were both terrific collaborators and did an amazing job turning these paintings around in just a few days. Love that weekly pace. [1998]

- – – – – – -

+

Left: Remember Y2K? Illustration by Mike Lee, who is now a designer of beautiful custom furniture. [1998]
Right: Tulsa Kinney was the cover model for this tongue-in-cheek homespun design. Tulsa is now editor and publisher of art magazine Artillery. [1998]

- – – – – – -

+

This is a double cover that we did for the paper’s 20th anniversary. The idea was to take symbols of Los Angeles from 1978 and, when you turn the page to cover 2, compare them with their 1998 equivalents: Coppola to Tarantino, vinyl to CD, coke to caffeine… one of the punchlines was that Vin Scully repeats, unchanged. [1998]

- – – – – – -

+

Left: Cover for Ted Soqui’s photo essay on taxi dancers.
Right: Illustration by Geoffrey Grahn.

- – – – – – -

+

Left: A tin wind-up toy served as my cover model for our semiannual music issue. [1999]
Right: Illustration by Rob Clayton. I’d link directly to the Claytons’ site, but I hate pages that force browser window resizing. You can check it out manually, though, at claytonbrothers.com [1999]

- – – – – – -

+

Left: L7 shot by Debra DiPaolo. L7 trivia: Guitarist/vocalist Donita Sparks used to work in the Weekly‘s production department. [1999]
Right: Anthony Ausgang created this painting for our first annual comics issue. I edited and designed the comics issue for four years. Always looked forward to the art and stories that came from these issues. I have several dozen clean copies of the last two or three in storage, so if you want one or both, send me your address and a few bucks or stamps for postage (they’re heavy) and I’ll send you an issue, I can’t bring myself to recycle them. (Scroll down for more comics issues.) [1999]

- – – – – – -

+

Left: The cover of our annual photo issue shot by Larry Hirshowitz. [2000]
Right: One of dozens of special supplements we created. This one was for the city of West Hollywood. If I’m not mistaken, Slobodan Dimitrov took this photo. [2000]

- – – – – – -

+

Left: Outside of Boardner’s bar in Hollywood – a favorite haunt of the L.A. Weekly staff. [2000]
Right: Goodbye to Freaks and Geeks story. [2000]
– – – – – – -

+

In 2000, Los Angeles hosted the Democratic National Convention. For that week, the Weekly went daily. Each cover was illustrated by the great Robbie Conal. Subjects included: Al Gore, Tipper Gore, California Governor Gray Davis (left) and Joe Lieberman (right). Then-editor-in-chief Sue Horton and the rest of the editorial staff did an amazing job and I couldn’t have gotten through it without former associate art director Jeff Monzel who put his own work on hold to come back and help us out for the week. [2000]

- – – – – – -

+

Left: Margaret Cho posed for this Best of L.A. cover. [2000]
Right: Photo editor Debra DiPaolo snapped this candid shot at a press junket for the film Traffic. If you’ve never been to a junket, it’s like a slow-motion feeding frenzy except sharks don’t ask stupid questions and the only parasites to be found at a feeding frenzy are remoras – vastly preferable to publicists. Coming away with something that doesn’t look like paparazzi garbage can be a challenge. DiPaolo waited for a smoking break, then ditched the flash for natural light to grab this shot. [2000]

- – – – – – -

+

Left: Annual photo issue. This is the first one I edited too. [2001]
Right: This just seemed appropriate. [2001]

- – – – – – -

+

Two of my own illustrations.
Left: Rampart district police scandal. [2001]
Right: California’s energy crisis. This was a very popular cover, getting reprinted in a few design annuals. The Village Voice also purchased the illustration from me to use on their own energy scandal cover. [2001]

- – – – – – -

+

Left: Sopranos creator David Chase gets his throat cut, typographically. [2001]
Right: One of my all-time favorite Weekly covers, art created by Raymond Pettibon. [2001]

- – – – – – -

+

Left: Ted Soqui shot Shaq and Mark Madsen hamming it up. [2001]
Right: An entire issue dedicated to illegal substances. Then-associate art director Dana Collins and I treated the art assignments more like curating an exhibit, resulting in some fantastic visuals. Robbie Conal illustrated the cover. [2001]

- – – – – – -

+

Left: Ted Soqui covers a metal festival. [2001]
Right: I got to edit Max Gerber‘s photo essay and interviews about children with heart defects. Six years later, we’re about to go to press with a hard-bound book of the same subject. [2001]

- – – – – – -

+

Dan Clowes helped me adapt these panels from Ghostworld for our restaurant issue about diner food. Left is the outside cover, and the right is the cover of the pullout.
– – – – – – -

+

Left: A cover I wish I’d never had to design. September 11, 2001 was a Tuesday. We had to go to press that day for our paper that hit the streets on Thursday morning. Much of that week’s issue had to be shelved, including the cover. I wanted to find an image that expressed loss as opposed to anger, not because the anger was wrong, but because by the time our issue came out on Thursday, I thought some of that immediate reaction would have dissipated. Turns out we had enough anger for about half a decade, but I still like this solution. I found the photo and tracked down the photographer that day. He was an amateur photographer who lived across the river from the towers. He’d taken a series of shots out of his window of the skyline. This one was perfect for what I needed. Two minutes in Photoshop and done. I think I also added the cover line before presenting it to the Editor.
A funny note: I received a lot of kind words from readers and staff on that cover. We were all looking for symbols of grief or comfort. But one guy left me a phone message on Thursday morning that made me laugh for the first time in two days. In a voice that was a dead ringer for Jeff Spicoli he said something like: “Hey man, I wanted to tell you how much I really dig the cover. The photo is awesome. But I wanted to tell you that I think I caught a mistake. The towers are missing in the city, but, like, the reflection is still there in the water, and… oh, wait… oh… whoa. I get it. Oh, man. Whoa… Great cover, man.” [2001]
Right: Tony Millionaire illustrates our year-end film issue. I realize this is an odd juxtaposition, or not… [2001]

- – – – – – -

+

Left: The top-10 list issue. It seems like year-end fluff, but these issues were a blast to work on. I had a hell of a time finding 10 birds on a wire, so I cheated. Photoshop, to art directors, is like heroin-coated crack with boobies. I apologize for writing “boobies” but it’s the way I feel. Now this site will show up on porn searches. I apologize for writing “porn”… [2001]
Right: Another fantastic comic issue! Artwork by style-chameleon genius Bob Sikoryak. [2002]

- – – – – – -

+

Left: Max Gerber set up a seamless and lights outside of Amoeba on Sunset and shot record collectors rounded up by his assistant as they came out of the store. Yeah, I know that’s Avedon’s shtick, but we did it at Amoeba. [2002]
Right: Quick Xerox graphic for our music issue. [2002]

- – – – – – -

+

Left: Yes, I know I’m ripping off Tadanori Yokoo. Yes, I know it’s not nearly as good. [2002]
Right: Richard Meltzer does his zombie impression, or makes the universal symbol for breasts. [2002]

- – – – – – -

+

Front cover and supplement cover for a Warhol issue coinciding with a show that came to L.A. The photos were shot by Jim McHugh, originally for TV Guide, I think. [2002]

- – – – – – -

+

Left: Professional/amateur filmmaker issue. I recycled the graphic from a poster I comped way back in college. Sometimes it pays to be a packrat… a lazy, recycling packrat. [2002]
Right: Feature on the music film 24 Hour Party People. Neville Brody-era inspiration. My favorite part about the design of this package was in the layout: Newsprint is annoyingly porous, so to have fun with the pullquotes for this feature titled “Ghosts of Madchester,” I mirrored them on the back of the page so they’d show up faintly, but right-reading in the layouts. It actually worked better than I’d expected, and I’m sure I’ll recycle the idea someday. [2002]

- – – – – – -

+

Left: I love the smell of newsprint in the morning.
Right: My drawing of Robo-Gray, former California governor.

- – – – – – -

+

Left: Photographer Larry Hirshowitz had fun with several film producers for this cover package. I can’t remember his name, but I think our cover subject was one of the producers of American Psycho. [2002]
Right: Comic legend Spain (He’d be embarrassed if you called him a legend to his face.) created this narrative cover for a story about a Central American drug cartel. [2002]

- – – – – – -

+

Left: Another comic issue. This cover was illustrated by Chester Brown. This was my last comics issue as art director. I did another in 2004 as a freelancer with a cover created by Jordan Crane… wish I could find a JPEG of that. But better than a low-res web graphic is the actual issue. And as I mentioned further up the page, I have numerous copies squirreled away. So if you’re a fan, or just curious, send me some dough for postage and I’ll send you a copy. I have the Chester Brown issue, too. [2003]
Right: I think this was my last cover as an L.A. Weekly staff member. The cover package was about body image. Besides directing the cover and layouts, I got to interview cover artist Laura Aquilar, an amazing photographer and gracious person. I can’t find a homepage for Aguilar, but here’s a link to the story. [2003]

- – – – – – -

L A Y O U T S – r e d e s i g n s

- – – – – – -

Here are some layouts from each of the three design templates I created for L.A. Weekly.

- – – – – – -

This is my first redesign of the paper, done in the mid-’90s. We tried to steal as much color as possible on the web from ads, unfortunately, this often involved redesigning pages an hour before deadline. This was a dense template with an emphasis on thick rules and high contrasts. Made sense to me at the time…

- – – – – – -

+

- – – – – – -

- – – – – – -

- – – – – – -

+

- – – – – – -

- – – – – – -

+

- – – – – – -

Some more layouts done during this period:


– – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

Here’s redesign number two, done in the late-’90s. I think I had a better grasp of the strengths and limitations of the newsprint tabloid format. I tried to approach this redesign from the perspective of a reader rather than an art director. Sadly, this forced me to get rid of a some of the cheesy devices that I’d grown attached to.

- – – – – -

+

- – – – – – -

- – – – – – -

+

- – – – – – -

- – – – – – -

+

- – – – – – -

+

- – – – – – -

+

- – – – – – -

+

- – – – – – -

- – – – – – -

+

- – – – – – -

More spreads from second redesign:

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

Redesign number three! This was my last redesign of the paper, and not as much of a departure as the last two. I solved some problems in redesign number two, so number three was more of a facelift and house cleaning. I also began to introduce some American vernacular into the typography, though very slowly at first. I believe I finished this template around 2001. I’d been doing layouts for many years and had managed to lose some of my self-consciousness, allowing the art and type to simply exist. This was my favorite look at the Weekly.

- – – – – – -

- – – – – – -

+

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

+

- – – – – – -

- – – – – – -

+

- – – – – – -

+

- – – – – – -

+

- – – – – – -

+

- – – – – – -

More:

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

- – – – – – -

the end

- – – – – – -

—Bill Smith

3 comments

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>